About Seta


Seta is a freelance designer based in Athens, Greece. She is specialized in hand-drawn lettering designs and works for clients from various industries. She passionately creates unique lettering projects such as posters, book covers, t-shirts, logos, packaging, wall stickers and more.

After studying graphic design at Vakalo College in Athens and at the London College of Printing, Seta first worked as an art director in advertising, specialising in print and packaging design. She took a break, travelling around the world and as soon as she was back, she started her own design studio.

After some time, her true passion for lettering won. She learned new skills with calligraphy and hand-lettering courses and since then, all things letters make her happy: Greek or English, old or new, vintage and modern, extra bold or super condensed.

Recently Seta launched her own line of products, all printed with her own lettering designs. Check out her shop here.

When she is not working on creative projects, you can find Seta traveling to new places, taking photos, visiting book shops and exhibitions, enjoying coffee with cake, or just driving around her girls to activities.

Seta was part of the graphic design judging panel for the EVGE awards in 2018,
as well as, the jury for the Branding & Design category for the 2022  ERMIS AWARDS.

She has been a contributing writer for Inside Story, writing design-related articles in Greek.

Αφίσες και φεμινισμός: Μια σχέση που κρατάει χρόνια
Lettering a la ελληνικα
Οι καλύτεροι τίτλοι αρχής για ταινίες και σειρές
Τα GIF κατακτούν τον κόσμο
Τα εξώφυλλα βιβλίων στην Ελλάδα
Mail Art
Η μοναδική τέχνη των Gig posters
Δημιουργικότητα στην εποχή του κορονοϊού
Τα καλύτερα (ξένα) εξώφυλλα βιβλίων της χρονιάς
Lettering: Το χειροποίητο ως ανάγκη